Clothing is not just a wearing aliment; it is the leading light of our life. With the help of new and old fashion trends, we filled our life with rainbow colors. Fashion isn’t just branding the trends but also the persona of what we are or what we’re thinking. Fashion is the result of innovation and creativity.
The existence of the “Italian look” captured important historical advantages, such as the emergence of fine craft traditions in textile houses, luxury leather goods, high-quality tailoring, and other trades imperative to the fashion industry. Mariano Fortuny was well known globally in the decades before World War II due to their textile texture and garments production. Italy is the leading country in the fashion industry after Paris. Before World War 2 fashion industry of Italy worked in the direction of French fashion, they have not confidence in her innovations, and also the economy didn’t support them. American’s economy helped them as a ladder and with that, they had raised their fashion value. Italy has been famous for its renowned high- quality craftsmanship, Italian woman fashion, and luxury goods. Like Paris fashion industry faced problems, Italy had also faced many ups and downs in their couture houses. Italy had always the taste of fashion renaissance. The 1950s was the rebirth of Italian fashion couture. This year had filled the essence of the style, revolution, and allure in the fashion industry. In every era, superheroes are present who uplifted their countries grin to the top. In Italy, there were also superheroes and power puff girls were present who raised their country’s dignity and name. Three sisters of Italy displaced the Italian fashion house called Sorelle Fontana gained popularity and also people called them a powerhouse in the industry. Many renowned Hollywood actors like, Elizabeth Taylor, Audrey Hepburn, Grace Kelly has worn their dresses, gave a very charm and allure look. Since the 11th-century Italian cities like Milan, Venice, Florence, Naples, and Rome became the most fashionable in Europe and produced robes, textiles, fabrics, shoes, and detailed dresses. The concept of the ‘’Made in Italy’’ merchandise brand expressed the creativity and innovation of Italian fashion couture houses. Many French, British wardrobes had designed with Italian suits and dresses and came to know as brands in Italian women fashion as well as neutral fashion.

In 1951 the first fashion show had displayed in a private residence in Florence called Villa Torrigiani. This show triggered the Italian’s fashion hub uplift and Americans liked their quality and allure of garments very much. American journalists with agog encouraged the “Italian look”. Italian designers had a special knack for resort wear; capri pants, sandals, gold jewelry, and chic sunglasses were crucial elements of Italian style. Italian fashion offered an appealing (less expensive) option to the more formal Paris couture. Other designers like Sala Bianca of Palazzo Prittin Florence motivated other Italian designers and others Emilio Pucci, Valentino, Fendi designed luxurious clothes, this stimulus enhanced the work of Italy’s fashion hub. This act made Milan’s fashion display house until now. In the ’50s and 60’s digital marketing also played role in it. A film director Federico Fellini and Michelangelo screened a film LA DOLCE VITA majorly influenced Italian fashion. The graceful and allure costumes were worn in these films enhanced the stylish look of Italian women. In this film, women have showcased the glamorous women in the film as symbolic Italian society women. The Italian fashion encouraged the women to be dressed, bold, elegant, charm, sexy, and seductive in her appearance. 90’s supermodel Naomi Campbell, Christy Turlington, and others were served as the meteoric rise in the industry by many renowned designers. After the death of Versace, his sister Donatella has a creative mind, and then she controlled his procession. Italy has also famous due to women’s wear magnificent collection while the Italian fashion for women over 50 is known worldwide. A group of women Germana Marcelli, Mila Schon, Simonetta, and Galitzine, found the Italian aristocracy, and without money, they gained popularity with the help of unity and hardworking. Rome became Italy’s Hollywood, with the die heart and continuous working of designers shaped fashion as we know it today.
Following designers are listed below;

Mario Prada:

She was the youngest female designer in her family who promoted her father’s leather goods into a fashion wear powerhouse. Now Prada is the well- known brand of the world and is a leader in Italian fashion for the older woman. They make shoes, women’s dresses, and much more in their to-do list for women’s fashion. In 1988, she launched her women wear and described as “uniform for the slightly disenfranchised”.

Donatella Versace:
Sister of Versace designer, after his death she lifted her brother’s business and made proud of him in heaven. She first worked for the women’s wear and accessories after that she overseen the luxury goods, home furniture and innovate luxury lifestyle brand. With the unique female model’s catwalk held over the swimming pool was the eye-catching event for everyone while her Italian women’s summer fashion series was the top-trending topic in Italy for months. She also launched the women’s winter/summer collection. This made her famous female Italian’s designers.

Missoni:
She was known for the knitwear collection. She put her mind in her family’s knitted wear and made a famous brand for women’s collection wear. Zigzag prints, soft quality and attitude of her working gain her Italian’s famous businesswomen fashion title. Missoni’s styles, designs, and keen development of branding made her everyone thirsty for the knitwear collection for her wardrobes.

Elsa Schiaparelli:
She was a French-Italian designer. She established an important couture house in Paris and with the Coco Channel collaboration, she was introduced as the most prominent figure in the fashion industry. She was famous for her Surrealist fashion in 0f 1930s’. she designed suits, coats and dresses collection.

Mila Schon:
An Italian born fashion artist. Her innovative art of using double-faced wool instead of non-wool put her in the centre of Italian’s fashion hub. She opened an atelier in Milan had a collection of fine arts and classic designs of Paris fashion houses. Then she introduces a pret-a-porter in 1971, ranked with luxury accessories.
Alessandra Facchinetti:
She appointed as creative fashion director in Valentino. She worked tirelessly and launched a new brand ready-to-wear named ‘’Uniqueness’’ emphasis the importance of technology in fashion.

Francesca Liberatore:
Her female models run on the stage with an elegant and bold design collection of dresses. Her name was also in the list of branding women wear collection. Determination, consistency and passion showed in her successful work, which upholds the name of Italy’s fashion. Her unique, bold and sleek designs made her proud till now.

Micol Fontana:
She was an Italian entrepreneur and stylish. With her other two sisters, they opened a tailor shop in Italy. Work was hard and unpaid but they didn’t lose hope and never give up. These three sisters gained the title of the powerhouse of the fashion industry. Based on their experiences in Milan and Paris, these three sisters went into business and leading the aristocracy. Embroidery, lace, and impeccable tailoring were the vital features of their garments. They specialized in formal wear and evening gowns and used the most precious materials, including silk and velvet. Their ideas came from a wide variety of sources and became the inspiring part of Italy.
MILAN FASHION HUB:
Fashion capital is a city where the textile production, international trends, designing, retailing and trading make them a famous globally just like Paris did.
Milan is the only one of the four catwalk capitals where fashion week is happening in its traditional form. After better trading and economic outputs, make Milan number one. Italy is famous for its old, ancient buildings, cuisine and fashion history; where people found aesthetic and unique lifestyle. The fashion industry is the second home for ladies no matter what class or color they belong and are known in the Italian woman fashion worldwide. Form high/short wigs to high/low heels and comfy pumps every part of the fashion influences every girl. Yet 40% of women-wear is still stitched by women. The cool and sunny weather in Italy also put an impact on women’s wearing. In this regard, Italian women’s summer fashion is much different in comparison with the other ladies’ fashion in other countries. In Italy, women wear comfy and baggy clothes with sunglasses and heels touch gives a very stylish and refreshing look at Italian girls. In Italy, girls are skinny and look adorable in silk and double-check suits. Long coats and cosy sweaters are comfortable for the winter collection. Where girls wear khaki pants with double wool coats and leather jackets with a high ponytail. After that girls also used to short skirts with lawn or cotton shirts in summer. Long denim and jackets wear with the only bra behind it also were on the top of women’s wearing.

BOTTOM LINE:

‘’ELEGANCE IS THE ONLY BEAUTY THAT NEVER FADES’’
With the sustainability of quality, charismatic wardrobes, colourful and enchanting production proves the Italian fashion hub which influenced the vital shape of Italians fashion in the world as we know today. Human touch is the fuel in the fashion industry, if something is made in Italy then you will feel some aesthetic, unique and cool vibes. Because producing and trading are done with love, energy, passion and enthusiasm. If we dig deeper into the roots of fashion industry then fashion isn’t just a title for designers but it’s the title for a good life of Italian designers.